Harnessing Strategic Partnerships to Succeed in Self-Storage Investments

August 16, 2024
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The Need for Partnerships in Commercial Real Estate

In the fast-paced world of real estate investment, crafting and maintaining strategic relationships can be what sets a business apart from the others. Global Storage Partners, an established firm in acquiring and converting underutilized real estate into prime storage locations, has forged strong partnerships with the top publicly traded self-storage operators - Public Storage, Extra Space Storage, and CubeSmart, collectively known as the "Big Three." These alliances have become instrumental in sourcing projects, executing redevelopment plans, and driving success in this $44.3 billion industry.

Insights from the Big Three and Beyond

Global Storage Partners gains a competitive edge by tapping into the valuable market insights offered by the Big Three, as well as smaller self-storage chains such as StorQuest. Through professional communication, collaborative feedback, and knowledge sharing, our company gains in-depth understanding of local self-storage market conditions and trends. Leveraging the widespread network of self-storage facilities near potential properties to invest in, we gain crucial insights into the demographic profiles and self-storage demand of various locations. Additionally, historical leasing and occupancy data from the Big Three provides insights for assessing the viability of conversion projects. These synergistic relationships also allow Global Storage Partners to distribute its property management needs among the Big Three, relying on their expertise and brand recognition to enable growth for both parties.

A collage showing the storefronts of a Public Storage, Extra Space, and CubeSmart.
Public Storage, Extra Space, and CubeSmart are the "Big Three."

Symbiotic Partnerships

Deliberately choosing to focus on its core strengths of finding and developing projects, we rely on the Big Three's prowess in property management and brand-building to propel our investments forward. This decision ensures that we at Global Storage Partners can concentrate on our expertise - construction and repositioning - while providing the Big Three with a continuous stream of quality projects that contribute to their brand growth and store count. The Big Three's extensive experience managing large-scale self-storage operations positions them as reliable partners, ensuring that Global Storage Partners can execute their capital investment plans with confidence.

Collaborative Design and Development

When Global Storage Partners identifies a promising commercial investment opportunity, involving a property management partner from the Big Three becomes a pivotal step in the design process. The partner's valuable feedback on unit mix and layout informs the project's architectural design, enhancing its market fit and appeal. By leveraging the expertise of the Big Three, Global Storage Partners aligns its unit offerings with market demands, such as technology and environmental considerations, optimizing leasing velocity and rental income. Through a proven track record that builds trust, the Big Three are highly motivated to provide their time and energy to help Global Storage Partners achieve their design objectives, as successful projects reflect positively on their own reputation and increase the likelihood of future collaborations.

Trusted Investments with Global Storage Partners

In the vast landscape of self-storage investments, the strategic partnerships fostered by Global Storage Partners with the Big Three self-storage operators serve as a catalyst for success. With our proprietary formula, Global Storage Partners enhances its investment model, while supporting the growth and brand-building initiatives of its partners. With the ongoing support from these valuable partnerships, Global Storage Partners is poised to deliver multiple successful projects in the months to come, solidifying our position as a reliable real estate investment fund manager in the industry. As our assets under management grow, so do the opportunities for future real estate investment and the potential for even greater success in the dynamic world of self-storage.